15.02.22

Rivland identifies rice grain shaped hole in the US market

J-Tec and Rivland have a long-standing international partnership. When Rivland identified a need for a new extrusion line in the US, J-Tec Material Handling was more than happy to partner up with Rivland to make it happen!

A LITTLE BIT OF HISTORY

J-Tec has a longstanding track record and history with Herba Ingredients, a member of the Ebro Foods Group. Ebro is the global market leader and manufacturer of rice. Herba Ingredients is the allergen-free specialty ingredients division of the Ebro Foods Group.
In the US, Ebro has a subsidiary called Riviana Foods: America’s largest processor, marketer and distributor of branded and private label rice products. Riceland provides marketing services for rice and soy beans grown by its 6,000 farmer-members in Arkansas and Missouri.

Rivland is a successful joint venture between Riviana and Riceland, and has been for more than 30 years. Riceland is responsible for the rice flour operations and Riviana takes care of sales. The Rivland plant is located on the site of the Riceland mill in Jonesboro, AR.
Although successful in US rice flours, Rivland did not participate in the market for extruded flours. Meanwhile, Herba Ingredients operates two extrusion lines for rice flour which were installed in Wormer in the Netherlands by J-Tec. While Rivland was able to import extruded flours from Herba Ingredients, the process was costly and caused extended lead times. The Rivland partners agreed that the best way forward was for Rivland to install a similar extrusion line in Jonesboro.

 

GOAL: A NEW EXTRUSION LINE FOR THE US MARKET

Rivland identified extruded rice flour as a strategic area for business growth. For many years, Rivland sold a pre-gelatinized rice flour under the trademark Rice-Gel® for specialized applications. Being derived from instant rice, the product had exceptional attributes but was costly to produce. The Rivland partners noticed an ongoing and growing demand for pre-gelatinized rice flours into bakery, pet, and snack applications. The market had clearly switched to extruded rice flour products for budget reasons.
Given the cost and lead time to import products from Herba Ingredients and recognizing the market growth, the decision was made by the partners to install an extrusion line in the Rivland facility in Jonesboro, AR in 2019.

Thanks to Herba Ingredients’ willingness to share their technology, the Rivland partners were able to install an exact copy of the lines used in the Herba Ingredients facility in Wormer, NL. Utilizing the experience and technical expertise gained from years of operation in Wormer, Rivland would therefore move forward cost effectively and with a high level of support.

Considering multiple options including other locations and Greenfield construction, the partners determined that available facilities in Jonesboro made expansion in the same facility ideal for the new extrusion process. Rivland worked in close coordination with Herba Ingredients in the design and procurement phase to ensure the new US line would be an exact copy of those in use in Wormer. As part of the process, the team called on J-Tec for the integration of the line with the ultimate goal being a “turn-key” installation for immediate use and minimal commissioning time.

SCOPE & CONCEPT

As a total solution provider, J-Tec engaged in designing and executing this installation, tailor-made to the needs of Rivland. The J-Tec engineers were responsible for the integration of parts of the installation that were procured directly by Rivland, as well as the engineering of the appropriate bulk and intermediate storage, transport systems, safety systems and automation. The necessary utilities such as water, steam and compressed air were connected as well. The J-Tec construction supervisor was key to guide the construction crew hired by Rivland, to correctly perform the mechanical, pneumatical and electrical installation.

The commissioning technician’s expert knowledge proved invaluable to go through the testing process and setting the correct parameters. The performance tests confirm the final result: an installation that meets the guarantees J-Tec had given Rivland at the start of the project. The existing Rivland installation delivers the milled rice flour into a J-Tec intake silo. From the intake silo the product has to be brought to the extruder in a calculated manner. This is achieved by a combination of a pneumatic transport to a refill hopper and a feeder. Since the product is a flour that still needs to be extruded, and the distance is fairly short, we were comfortable with a dilute vacuum transport.

The extruder, preconditioner and dryer were all procured by Rivland. J-Tec integrated the equipment into the overall 3D design. This equipment came with its own control box, so J-Tec implemented the communication between these and the J-Tec control system. Depending on the desired humidity of the finished flour, the product can either pass through the preconditioner or go directly into the extruder, where the additives are integrated into the rice flour. The extruder heats and compresses the flour, pushing it through a die head, resulting in extruded rice pellets. As a result of this process, these pellets are now humid and need to be dried again before milling them back into rice flour. To get the pellets out of the extruder, a combination of a pressure and vacuum transport system is used. Hot air is blown over the extruder head to pick up the pellets. And because of the very low density of the extruded rice pellets (6,3 lbs/ft³), we use a ventilator to have a better extraction in the cyclone.

Underneath the cyclone, a diverter valve is located, which has two main functions. The first product of a batch coming out of the extruder is not an ideally mixed product, so we can divert the first scrap pellets into a bin and switch instream to the fluid bed dryer. J-Tec also wanted to provide an escape route for the extruded product in case of a problem with the line downstream. This way there is no need of having to go through the whole process of shutting down and restarting the extruder. The dryer is a combination of a fluid bed dryer and a cyclone dryer for the fines. While J-Tec did not supply the dryer setup, we did
supervise the installation.

Now that the pellets are dry, they are ready to be milled. Even before the project start date J-Tec had provided a preliminary 3D layout, where it became clear that the building was not tall enough to fit the mill setup right underneath the dryer setup. Together with Rivland a better location was determined for the mills, with a pneumatic transport bringing the product from the dryer to the mills. This time, a vacuum dilute transport is appropriate, since there are two pickup points and only one receiving hopper. This receiving hopper also acts as a buffer in the process.

The mill, acquired by Rivland, consists of two parts: a 2-step roller mill and two impact mills. It is of utmost importance to protect your mill against the entering of any metal foreign materials that could damage the rollers resulting in costly repairs. In a worst-case scenario, the metal could cause a spark in the mill resulting in a possible explosion which would be catastrophic for operators and equipment. To avoid all of these scenarios J-Tec used a combination of magnets and metal separators before and in between the milling steps.

During the milling process the pellets are turned into flour. From the two impact mills we transport the product into two separators. By using two separators instead of one allows the use of smaller vessels that fit into the available space and ensures we can run from both impact mills at the same time. This transport is a dilute vacuum system with spark detection and fast shut-off valves. The screener contains multiple screens with different mesh sizes and multiple exits with diverters. This allows Rivland to select the grade of the finished flour, without having to change screens between batches. Flour particles that are not milled finely enough, are diverted back to the mill. The good flour particles continue through a magnet into a departure hopper, or can be diverted to take a sample and perform a quality check. From the departure hopper the extruded rice flour is transported to two finished product silos, with a final check for contamination with an inline sifter and inline metal separator. A final pneumatical conveying system pushes the flour to either a railcar filling station or a packaging machine.

 

EXPLOSION PROTECTION

Within the explanation of the equipment, we already briefly touched on the subject of explosion and fire safety. This is in fact a very important and essential part of this installation. Not only to comply with the local fire safety regulations, the NFPA and the stringent requirements of the insurer, but even more so to ensure the safety of the installation for everyone that works with and around it. Due to the importance of safety, J-Tec already made an explosion risk analysis during the sales phase to determine the different explosion zones. We used the local NFPA guidelines along with the European ATEX directive to design a safe installation. On top of this, Rivland added a couple of explosion protection measurements to safeguard the process installation. Insurance companies look to protect the installation while NFPA/ATEX protects the people.

 

THE ENGINEERING PROCESS AND ITS CHALLENGES

As mentioned before, the project is a process copy of an installation at the Herba Ingredients Wormer plant in the Netherlands, with one very important difference: the available height of the building is much lower at the Jonesboro plant. As a result, in Jonesboro the dried pellets are picked up after the dryer with a vacuum conveying system which transports the product towards the milling tower. In the Wormer plant this is done by means of a gravity feed. As Rivland freed up enough space in the existing hall, a good process lay-out could be provided.

The goal of this project was to use the experiences we have with the first 2 lines in Europe and use as much as possible the same equipment. But the equipment needed to be according the local regulations and should have a local service support. J-Tec used our global presence to make the right selection and give the needed support. For the custom parts of this project, e.g. the stainless steel silos, we relied on our past experience working with local companies. After a thorough project-specific comparison was made, the company CST was selected to fabricate the silos. CST is located in Nashville, TN, which is relatively close to the installation site. As the USA Food standard (FDA) differs from the European standard (EHEDG), we had to make sure that all is well understood and the silos were made according the project specifications.

From an automation point of view, the original plant in Europe was designed in Siemens, but for this project the Rivland specification prescribes Allen Bradley, more commonly used in the US. Thanks to the versatility of the J-Tec engineers this was no issue. The start-up of the project was very successful and parameters of the copy project in Wormer, The Netherlands could be implemented and fine-tuned on the spot. Because involvement of Buhler and Ventilex was necessary to start-up the equipment and exchange communication signals, the start-up period was divided in two phases. The first period was planned in late November 2019 to check the various equipment I/Os in the PLC and to test the process sequences where possible. The second start-up period in January 2020 was to complete the communication test with Buhler and Ventilex and to start-up the project with the product. The complete installation was tested sequentially starting with rice flour and resulting in the modified extruded rice flour. All the required capacities were tested and a performance test was done.

 

PROJECT CHALLENGES

The first project challenge that we came across during the engineering phase relates to the limited space availability for the bulk raw material silo and the two finished product silos. The challenge was to make these silos as large as possible with the limited amount of space available between the concrete building pillars where the vessels had to be installed. Solid engineering cooperation between Rivland and J-Tec resulted in a vessel design that had only about 2” clearance on each side between the pillars. To have actual as-built building dimensions, J-Tec visited the site prior to starting the engineering and 3D modelling of the project. The whole project was modelled by the J-Tec designer in the Inventor software program. As a final check, the lay-out was double checked by the Rivland project engineer. During the first mounting phase, the silos were hoisted in from an opening in the roof and moved into place.

Another hurdle came up near the end of the engineering of the project when it became clear that the large amount of structural work that needed to be done by Rivland would cause a delay on the project. In the end this delay would take about 4 months, which was the time that Rivland needed to complete the fortifications and to build the necessary maintenance platforms. During that time J-Tec worked closely with the project team and assisted with the project planning to maintain a good timeline.

From an organizational point of view the project also provided a challenge. Halfway during the project, just before the actual mounting was to take place, the original Rivland project manager retired and was succeeded by a younger project engineer with an automation background. This sudden change called for a large transfer of project information. J-Tec assisted in the support of the new project engineer to get them up to speed with the project. The last project hurdle was to align all different parties (Buhler/Ventilex/J-Tec/Rivland) in order to complete the project start-up. At the request of J-Tec, a meeting was held on site in Jonesboro and the proposal was made to split up the commissioning into two consecutive start-up phases.

 

RESULT & CONCLUSION

J-Tec worked with Rivland on a turnkey project that launched in 2019. The team began the commercial qualifications process with imported extruded product HerbaGEL 350LCV from Herba ingredients while under construction to ensure commercial operations in Q1 2020. To ensure a successful project for Rivland, the team established predetermined benchmarks.

A few of the highlighted benchmarks include:
– Rice-Gel® LCV 350 equivalence of performance to HerbaGEL 350 LCV as the reference product
– Successful qualifications for key accounts in Q1 2020
– Production rates, online times and operation cost per design
– Flexibility in extruded products allowing further extension of the Rice-Gel® line.
– Commercial launch in Q2, 2020

As the project progressed into Q2 of 2020, J-Tec had already turned over the keys to Rivland for benchmarks to be hit and commercial capacities acquired with the installation. Along the way, J-Tec and Rivland have built a strong relationship in Europe as well as North America that will allow Rivland to grow in their industry and have the ability to expand into the US ingredient markets.

 

Written by Magaly Wauters, Eric Wilson and Joris Huijskens. Edited by Karen Hendrickx.

Other news articles

  • 25.08.26
    Dust Tightness in Powder Handling Systems: Why it Matters and How to Achieve it
    Dust tightness is particularly important in industries such as food ingredients, dairy, infant nutrition, plant-based ingredients, specialty chemicals, and feed, where product quality, hygiene, operator safety, and regulatory compliance are critical. A dust-tight installation prevents product from escaping through flanges, valves, inspection hatches, and other critical connection points. The result is improved product quality, greater process reliability, and a cleaner production environment.

    Why dust tightness matters

    The benefits of a dust-tight installation go far beyond housekeeping. Dust-tight systems help to:

    - Reduce product loss - Minimize the risk of cross-contamination - Limit operator exposure to airborne dust - Improve overall process reliability - Help prevent the formation of combustible dust clouds

    Even relatively small dust leaks can have significant consequences. They may affect ATEX zoning, increase mitigation requirements, and complicate compliance with NFPA dust hazard management and housekeeping requirements.  

    Achieving true dust tightness

    Dust tightness in powder handling is achieved through a combination of equipment design, containment strategies, automation, proper installation, and maintenance. Achieving true dust tightness requires more than selecting the right seals. It depends on a combination of:

    - Hygienic design principles - High-quality components - Precision manufacturing - Proper installation - Regular maintenance

    When these elements come together, manufacturers benefit from safer, more efficient, and more reliable processes with lower operating costs and improved compliance.  

    Dust leaks are often an air leak problem

    Visible dust emissions are often the symptom, not the root cause. In many powder handling systems, dust is not escaping because there is too much dust. It is escaping because air is moving where it shouldn't. Small leaks around connections, valves, inspection hatches, rotary valves, or bag interfaces can disrupt the intended airflow and pressure balance within a system. As air escapes or enters where it shouldn't, product particles can be carried along, resulting in dust emissions, product loss, contamination risks, and reduced process stability. That is why effective dust control starts with proper containment and airtight system design, rather than relying solely on downstream dust collection.
     

    Hidden dust leaks could be costing more than you think

    Many manufacturers accept a certain level of dust emissions as unavoidable. Product loss is often the most visible consequence, but the hidden costs can be far greater. Additional cleaning, increased maintenance, contamination risks, production interruptions, and increased ATEX or NFPA dust hazard mitigation requirements can all originate from relatively small and often overlooked leak points. The reality is that dust emissions can often be dramatically reduced through the right combination of smart design, reliable containment, and automation. The first step is identifying and eliminating leakage at the source before relying on extraction or housekeeping measures to manage the symptoms. Dust-tight connection systems, such as J-Tec's pipe clamps and Big Bag connection clamps, create secure and reliable seals that help prevent dust from escaping while maintaining efficient operation. The following example demonstrates how a properly designed Big Bag connection can significantly reduce dust emissions during material transfer. [embed]https://youtu.be/ZKXW0CeM2Ao[/embed]

    Taking dust control one step further

    While dust-tight connections are an important part of the solution, automation can further improve containment by reducing manual handling. J-Tec's automatic bag emptying system, for example, lifts bags directly from the pallet, opens them, and discharges the contents into the process within a fully enclosed environment. The result:

    - Improved containment - Reduced operator exposure - Enhanced NFPA / ATEX and combustible dust safety - More consistent process performance

    A system approach to dust tightness

    Dust control is rarely determined by a single piece of equipment. Whether you're upgrading an existing installation or designing a new production line, achieving long-term dust tightness requires a system-wide approach that considers equipment design, transfer points, operator interaction, and process automation. By addressing dust emissions throughout the process, manufacturers can improve safety, hygiene, efficiency, and overall operational performance.    J-Tec Material Handling helps manufacturers design and implement dust-tight powder handling solutions that improve containment, reliability, and process performance. Dust leaks, product loss, housekeeping challenges, or NFPA concerns impacting your operation? Stop by and meet the J-Tec team at Pack Expo 2026 to explore practical containment improvements designed for safer, cleaner, and more efficient powder handling. Find us at booth LU-7454. Reach out to our Pack Expo team if you need a ticket or to schedule a meeting: Cannon Madison cannon.madison@j-tec.com +1 8327844731      
    Read more
  • 21.08.26
    How Pneumatic Conveying Protects Product Quality — Even Across Long Distances
    In modern production environments, it’s not enough to simply move materials from point A to B — especially when working with fragile powders or granular products. Maintaining product integrity during transfer is essential for ensuring consistent quality and minimising waste. One of the most effective ways to protect product quality during transport is through pneumatic conveying. At J-Tec Material Handling, we specialise in designing pneumatic conveying systems that are tailored to the needs of complex, high-performance production lines.

    What Is Pneumatic Conveying?

    Pneumatic conveying is a method of transporting powders, granulates, and bulk solids through a pipeline using airflow. This technique is especially useful when the packaging line or downstream equipment is located far away — sometimes over 100 metres — from the processing area. Where mechanical conveyors may be limited by space, hygiene concerns, or complex layouts, pneumatic systems offer flexibility, cleanliness, and control.  

    Why Use Pneumatic Conveying?

    When handling sensitive powders like milk powder, protein blends, starches, or fine ingredients, preserving flowability and particle integrity is critical. Poor transfer systems can lead to: • Lumps or clumping in powders • Dust formation and segregation • Inconsistent filling or dosage • Product loss or contamination A well-designed pneumatic system prevents these issues through gentle, low-speed conveying that reduces degradation and maintains product consistency.  

    Key Advantages of Pneumatic Conveying Systems

    1. Protects Product Quality Low-speed airflow ensures fragile powders are not damaged or compacted during transport. 2. Minimises Cross-Contamination Enclosed systems are ideal for high-hygiene environments like food, pharma, and infant nutrition production. 3. Space-Efficient Pneumatic pipelines can be routed vertically or horizontally, bypassing obstacles in existing plants. 4. Energy-Optimised When designed for the specific material properties and layout, pneumatic systems can be more energy-efficient than expected. 5. Flexible Integration Suitable for new installations and retrofits — even in multi-floor or space-constrained facilities.  

    Why Design Matters

    The success of a pneumatic conveying system depends on more than just selecting the right equipment. Critical factors include: • Correct air velocity and pressure settings • Pipeline routing and alignment • Avoiding bends and transitions that create build-up • Integration with upstream and downstream processes • Selecting the right conveying technology (e.g., dilute phase, dense phase, vacuum vs pressure conveying) At J-Tec, we work closely with our clients to analyse their product behaviour and process requirements. Our in-house test centre allows us to trial real products under realistic conditions — ensuring the final system is both reliable and product-friendly.  

    Real-World Impact

    Our pneumatic conveying solutions are used by global manufacturers in infant formula, functional foods, confectionery, and chemical processing. In each case, we’ve helped our partners: • Reduce downtime due to blockages or cleaning • Improve yield by preserving product characteristics • Increase flexibility in recipe and format changes • Ensure traceability and compliance with industry standards  

    Ready to Future-Proof Your Powder Transfer?

    Whether you're upgrading an existing line or building a new facility, pneumatic conveying can offer a cleaner, more reliable way to move your materials. Want to know how a custom-designed system could support your product quality and operational goals? Get in touch with our engineering team today.  
    Read more
  • 20.03.26
    Statement Regarding Fake Video Featuring CEO Fernand Huts
    This video is a malicious deepfake and has no connection whatsoever with Katoen Natie, our CEO, or any member of our management team. We want to be absolutely clear: • Katoen Natie does not provide investment advice and we never ask the public to invest. • The statements in the video are completely untrue and should be ignored. • Our official communication is only done through our verified channels. The video has since been removed by independent IT experts. We take this case very seriously and are working with law enforcement to protect the public from this type of fraud. We strongly advise everyone to remain vigilant against online scams and to always verify the authenticity of communications before taking any action. Scam attempts can easily be recognized by: unrealistic promises about getting rich quick, pressure to act quickly, unknown websites/social media accounts.
    Read more
  • 02.12.25
    J-Tec Material Handling Accelerates Growth in the Global Feed Market Through the Acquisition of Process Integration
    Process Integration will join J-Tec Material Handling, further strengthening J-Tec's presence in Scandinavia and expanding its capabilities in the global feed market. The Danish company brings deep technical expertise in solids and liquids handling, thermal processes, utilities, and plant optimization — combined with a strong culture of customer intimacy and independent technology selection. Process Integration and J-Tec Material Handling share a deeply rooted engineering culture built on independence in technology choice, strong process knowledge, long-standing customer relationships, and an unwavering commitment to designing the most optimal technical solution. For decades, each company has pursued the same mission: designing and delivering the most optimal, reliable, and future-proof process solutions for their customers. By joining forces, their combined knowledge base becomes even stronger, their supplier networks more diverse, and their proximity to customers in key regions more immediate. The acquisition of Process Integration enhances J-Tec’s position in the feed market, complements its established activities in food, plastics and chemicals, and significantly expands its presence in Scandinavia. With engineering teams now operating from Belgium, Spain, Denmark, Norway, Thailand, the USA and Chile, J-Tec's network has become both global and deeply interconnected. Together, the two companies bring an exceptional track record in solids and liquids handling, production process optimization, and advanced automation. Their combined engineering teams are now equipped to deliver even more comprehensive end-to-end solutions — from concept and basic design to turnkey execution, commissioning and lifelong support — ensuring long-term reliability and measurable value for customers worldwide. With this acquisition, J-Tec reaffirms its ambition to remain a global reference in knowledge-driven engineering and to continue building sustainable, high-quality process installations across multiple industries. J-Tec is a proud member of  family owned Katoen Natie, a global leader in integrated logistics and engineering solutions, headquartered in Antwerp, Belgium. With operations in over 30 countries, Katoen Natie provides tailored supply chain and engineering solutions across sectors such as petrochemicals, consumer goods, food, and specialty chemicals. Known for its innovation, asset-based approach, and long-term partnerships, Katoen Natie combines logistics, engineering, and data management to deliver efficient and sustainable services to clients on a global scale.
    Read more
Load more